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Monday, December 21, 2009

LONG'S HORSERADISH REBRANDING & PACKAGE DESIGN

Designed for One Show Competition. The design allows for a more high-end and appealing look while still keeping their German heritage alive, as well as reflecting the 100% pure, fresh, and hand-crafted quality of the products. The new iconic logo represents the historic Central Market of Lancaster, PA, the family business location for four generations, "where all the freshness comes from". Work was featured in The Student Spotlight, check it out on The DieLine.



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