BRAND/IDENTITY

Some of the logos I have worked on in the past.

REBRANDING MIROLO CHARITABLE FOUNDATION

LOGO EXPLORATION //

Mirolo is a philanthropic organization in Columbus, OH. Through the CCAD design department, they wanted to conduct a logo redesign to improve its current logo's readability and to better represent the "helping hands" aspect of the organization. In addition, in my design considerations, I also "borrowed" some of the personality qualities and visions of the organization's founder who was very reserved, dignified, conservative, and an absolute fine art lover. Three of my designs were chosen to be in the final four where I developed a full stationary set for each logo for demonstration.

SOME OTHER LOGO SKETCHES // 

WHITMAN'S CHOCOLATE [THE AD CAMPAIGN]

THE BIG REBRANDING PROJECT - WHITMAN'S CHOCOLATE [PACKAGING]

KIKYO - THE NEW IDENTITY

Photo of its current logo/brand can be found at http://www.urbanspoon.com/u/profile_photos/96412?photo_id=79672

ADDITIONAL LOGO EXPLORATION

LONG'S HORSERADISH REBRANDING & PACKAGE DESIGN

Designed for One Show Competition. The design allows for a more high-end and appealing look while still keeping their German heritage alive, as well as reflecting the 100% pure, fresh, and hand-crafted quality of the products. The new iconic logo represents the historic Central Market of Lancaster, PA, the family business location for four generations, "where all the freshness comes from". Work was featured in The Student Spotlight, check it out on The DieLine.